Viridian Awards

Enjoying a few moments in the spotlight

Year after spectacular year, we can't seem to stop outdoing ourselves with unprecedented growth, expansion and exciting innovation. As our company progresses, we continue to focus on doing well and doing good while we create our next chapter. And while we aren't focused on recognition, we feel both humbled and proud when our efforts are applauded by the media, industry organizations and other groups we admire.

Thanks to the support of our hundreds of thousands of customers and the dedication of our outstanding Associates, we've been able to celebrate many impressive milestones and are delighted to share them with you.

Here are some of the highlights of 2012:

Viridian is recognized as the 50th largest direct selling company in the world after just two full years of business. The award was presented by the Direct Selling News and is based on company revenues. The position on this prestigious list established Viridian as a relevant player and powerful force in both the direct selling and retail energy industries. Read the news article

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Viridian Founder and CEO Michael Fallquist is honored as the Ernst & Young Entrepreneur of the Year in the Cleantech category in New York. The award was presented in recognition of his visionary brilliance and the exemplary leadership that has kept Viridian on an unparalleled growth trajectory. Read the news article

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Viridian is recognized by the Direct Selling Association with the ETHOS Rising Star Award, for exemplary leadership, innovation, the tremendous power of our Independent Associates and unparalleled corporate vision and innovation. Receiving this coveted award underscores both the exciting growth of Viridian and the incredible path that lies ahead. As proud members of the DSA, Viridian is honored to be recognized by the association for unwavering commitment to ethical business practices and for building a business that makes the world a better place and, ultimately, helps people live better lives. Read the news article To Learn More Click Here

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DIRECT SALES MARKET OUTPACES GDP FOR GROWTH

The direct selling market continues to grow in the United States and across the globe, providing evidence of the model's success in the modern day business marketplace.

According to Direct Selling Association's "Annual Growth & Outlook Survey," direct sales increased by 4.6 percent from 2010, totalling $29.87 billion in 2011 compared to $28.56 billion in 2010. DSA's findings also show that the industry grew more than the gross domestic product did over the same time period - the GDP only experienced a 3.9 percent increase over the same time frame.

"Growing a small business when the economy is struggling is a tall order," said DSA president Joseph Mariano. "As an industry that celebrates entrepreneurship, the achievements made in 2011, particularly by small direct selling companies, are remarkable."

Of all industries surveyed - which included industries such as home durables, personal care, wellness and clothing, according to the survey participation form - nearly 50 percent experienced major growth in sales. One particular standout was Viridian Energy, which received DSA's 2012 ETHOS Rising Star Award for 2012. Past recipients of the annual award include Team Beachbody, a wellness company that tailors meal and workout plans for its clients, and Rodan + Fields, a skincare product company. 

Viridian earns Rising Star Award at the DSA 2012

Read Meredith Berkich's Thoughts below:

Viridian earns Rising Star Award at the DSA 2012

SVP Meredith Berkich & VP Bob Ulrich in Dallas, Texas

Tuesday night, June 5, 2012, at the Direct Selling Association awards banquet in Dallas I had the incredible opportunity to accept an award that is the most coveted recognition a young company in the Network Marketing channel can ever hope to receive. In the surprise and excitement of the moment of hearing Viridian's name called, going on stage and being asked to say a few words, I don't think anyone articulates exactly what they would have said had they had time to prepare for such an honor.

I wish I could say I was as precise as the copy below (what I actually said in those brief moments was definitely in the body of the text below somewhere) but regardless - over 800 industry peers now clearly have a better understanding of what the Viridian brand represents. I wanted to share the words I would have said had I been give three minutes and a teleprompter - as this award belongs to all of the people of Generation V; our corporate staff, field Associates and customers and we should not let this moment in our history pass without giving it due reflection.

It is with humility and gratitude I accept the Direct Selling Association's Rising Star Award for 2012 on behalf of the Viridian Community and our CEO and Founder, Michael Fallquist. I thank the DSA for their continuing efforts to protect this great industry that empowers ordinary people to experience extraordinary results.

I joined Viridian a year and a half ago, over a year after Michael birthed his vision to create a new category in the energy space merging affordable green energy with renewable energy development. Our 7 Continents in 7 Years initiative clearly demonstrates our commitment to global sustainability initiatives as we annually take our top field leaders on Voluntourism trips combining service projects with celebration of their successes. We have planted trees in the Amazon of South America, installed solar panels on schools and clinics in villages in Africa, and next year we take them to Asia.

We believe our Associates have the power to change the world - this is not just a sensational statement but a core belief. To give you an idea, last year the Customers that our Associates enrolled made individual choices to switch to Viridian that resulted in a collective impact of preventing over 208 million pounds of carbon emissions from being released into our atmosphere. This equates to 2.4 million trees being planted - 18,525 cars being taken off of the roads - 1.1 billion 2-litre plastic bottles being recycled.

Our Associates, like to say that "we did not inherit this planet from our ancestors; we are borrowing it from our children". Their belief in us and our mission makes it our sacred trust as Direct Selling Executives to empower these courageous entrepreneurs with steadfast vision, a unique selling proposition, high quality support tools, comprehensive education, and a lucrative time/value proposition.

I have been in the Direct Selling industry for over 20 years now; I know the power of the network - not only for taking products to market or for profitability but for the greater good of humankind. Together we can - together we will - make a difference. We are, Generation V.

Learn more abour Viridian www.vpurpose.info

We are proud to announce that in only three short years Viridian's

We are proud to announce that in only three short years, Viridian's strong growth, profitability, and market presence were officially recognized in the direct selling industry at this week's key industry event.

On Monday and Tuesday of this week, Founder and CEO Michael Fallquist, along with SVPs Meredith Berkich and Cami Boehme, attended the Success University sponsored by Video Plus at the Hyatt Regency hotel in downtown Dallas, TX. The executive trio watched presentations from industry experts like DSA President Joe Mariano and economic advisor Paul Zane Pilzer. Viridian’s own Michael Fallquist spoke to the crowd of more than 600 people about Viridian and our commitment to sustainability.

The key announcement of the evening was the list of the top global companies who certified the authenticity and accuracy of revenues exceeding $100,000. Viridian was announced as the #50 company, with revenue of $205 million in 2011, a 400%+ increase from our 2010 revenue. One of only three energy companies to make the Top 50 category, Viridian was clearly identified as one of the fastest growing companies in the industry, and received additional recognition during the daily program.  

                            learn more about Viridian Energy 

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                                          David Fernandes 

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